Microsoft - Light & Shadow
Created specifically to be played in Times Square.
Like most projects we explored multiple different creative directions but the use of light and shadow were at the core of those explorations. Originally we wanted to move through a world with beautiful abstract shapes reacting to the movement of light. In the end, the simplicity of the logo being visible the entire time was obvious.
Client: Microsoft
Agency: Cinco
Producer: Hannah Stephans
Creative Director: Jared Milam
Art Director: Nathan De Ceasar
Motion Design: Nathan De Ceasar