XBOX

A brand refresh for one of the most iconic names in gaming.

Designing the Future: Collaborating on Xbox's Visual Identity
I had the privilege working on the updated ident and brand refresh as well as the art direction for the updated xbox mnemonic. We ideated captivating motion explorations and created assets that informed the brand system and the final mnemonic gesture.

Client: XBOX
Agency: Cinco
Producer: Kate Callahan
Creative Director: Jared Milam / Scott Cook
Art Director: Chris Damiani (Brand) / Nathan De Ceasar (Mnemonic)
Motion Designer: Nathan De Ceasar